Wisconsin Badgers Secure Culver's as Jersey Patch Sponsor

The Wisconsin Badgers have announced Culver's as their first jersey patch sponsor for men's football, basketball, and hockey teams.

What happened?

Culver's partnership with UW-Madison spans over a quarter-century, and this collaboration will provide resources to support Wisconsin Athletics and Badgers student-athletes.

The Wisconsin-based restaurant chain is no stranger to UW athletics, serving as the on-court logo partner at the Kohl Center.

Why it matters for Wisconsin Badgers

Deputy AD/Chief Revenue Officer Mitchell Pinta stated that the partnership is a natural fit, given Culver's beloved brand among Badgers and long-standing relationship with Wisconsin Athletics.

Culver's co-founder Craig Culver expressed pride in standing beside world-class student-athletes and celebrating moments with families and fans across Wisconsin.

What comes next?

The Culver's jersey patch will debut on Wisconsin football uniforms on September 6, when the Badgers open the season against Notre Dame at Lambeau Field.

And this partnership follows the addition of UW Health patches to Badger women's sports teams' jerseys in April.

The collaboration between UW-Madison and Culver's is expected to provide significant resources to support Wisconsin Athletics.

But the impact of this partnership extends beyond financial support, as it strengthens the bond between the university and the local community.

So the Wisconsin Badgers can look forward to a successful season with Culver's as their jersey patch sponsor.

The Badgers will face Notre Dame on 2026-09-06, marking the debut of the Culver's jersey patch.